The Vaccination Demand Hub aims to increase the uptake of vaccines by ensuring that parents, caregivers, communities and other key in-country stakeholders actively seek out immunization on time, trust the safety and efficacy of vaccines, and value immunization.



Our Objectives

  • Reduce the burden of vaccine-preventable diseases by increasing, maintaining and protecting high coverage of vaccination demand across the life course.
  • Enhance equity and quality in programme design and service delivery, to optimize vaccination uptake and reduce drop outs.
  • Meet the goals and strategic priorities of the global Immunization Agenda 2030 and set the agenda and metrics for immunization acceptance and demand in the next decade, including GAVI 5.0, Global Vaccine Safety Blueprint 2.0, polio transition planning and post-certification strategy, measles and rubella initiative (M&RI) strategy.    

Our Initiatives (2020-2021)



  • Robust participation in the Social and Behavior Change Communication (SBCC) Summit in 2021 in Marrakesh- presenting to the global behavioral science and behavior change communication community the collaborations across partners and workstreams.
  • Partnership with Girl Effect to use applied behavior change science to improve adolescent girls’ health, education and financial security by leveraging digital and mobile technologies at scale in Bangladesh, Ethiopia, India, Indonesia and Nigeria.
  • Partnership with Audacious Project, Living Goods and Last Mile Health and collaboration with Governments in Kenya, Uganda, and Liberia to increase Community Health Worker capacity to support interventions related to immunization demand creation, robust data collection and analysis, and vaccine service delivery in remote areas.
  • Partnership with Unilever through the Safal Shuruaat project aimed at improving immunization rates and hand-washing with soap practices in Uttar Pradesh, India to reduce the number of child deaths with simple and low-cost interventions.
  •  Partnership with Orange SA and the Cote d’Ivoire Ministry of Health to raise awareness of immunization among parents and communities through targeted voice and text messages to increase vaccine coverage in 29 regions of Cote d’Ivoire where immunization coverage is below the national average.