The Demand Hub
The Demand Hub
What is the Global Vaccine Demand Hub?
A global partnership, co-led by GAVI and UNICEF, to develop and promote evidence-based approaches for increasing demand for immunizations at the country level.
The Global Vaccine Demand Hub was founded in 2018 by WHO, UNICEF, CDC, GAVI, BMGF, and other civil society and academic organizations such as John Snow International (JSI) and the International Federation of Red Cross (IFRC). Governments and research institutions have also attended Demand Hub meetings.
What are the Demand Hub’s Objectives?
- Reduce the burden of vaccine-preventable diseases by increasing, maintaining and protecting high coverage of vaccination across the life course
- Enhance equity and quality in programme design and service delivery, to optimize uptake and reduce loss to follow up
- Meet the goals and strategic objectives of the Global Vaccine Action Plan and set the agenda and metrics for immunization acceptance and demand post-2020 – advising on global immunization strategic plans and strategies including GAVI 5.0, the Immunization Agenda 2030, Global Vaccine Safety Blueprint 2.0, polio transition planning and post-certification strategy, measles and rubella initiative (M&RI) strategy.
Workstreams have been established to build, test, and scale evidence-based tools in the following areas:
- Behaviorally Informed Interventions (e.g. using behavioral insights to develop approaches that increase uptake of immunizations)
- Civil Society Organization Engagement (e.g. leveraging trust in CSOs to build demand for immunization services in emergencies)
- Information Environment and Digital Misinformation (e.g. implementing Indonesia “Inoculation” project to conduct social listening for vaccine misinformation)
- Service Experience (e.g. incorporating principles of human-centered design to re-orient health service delivery around caregiver and patient needs to improve immunization services)
- Measuring Behavioral and Social Drivers of Vaccination – BeSD (e.g. creating scales for vaccine demand, acceptance and hesitancy that can be used across high, middle and low-income country settings)