Strengthening the demand for vaccinations in LMIC requires leveraging insights and learnings from the behavioral and social sciences to inform interventions that change individual and community behavior to increase vaccination uptake. Interventions can change how we think and feel about vaccines, social norms about vaccination and structural and systemic issues related to vaccination.
As a workstream, we are dedicated to advancing the understanding and use of effective, evidence-based social and behavioral interventions that can increase demand for vaccines and vaccine uptake. We accomplish this by supporting the testing, implementation, scale-up and evaluation of promising and evidence-based, behaviorally-informed interventions for immunization and provide guidance and resources to assist immunization programmes and partners.
Utilizing human-centered design principles when designing and implementing interventions ensures that vaccine demand and uptake interventions are sensitive and responsive to community needs.