COVID-19 accelerated the unprecedented spread of misinformation around vaccine safety and efficacy. The WHO ranks this ‘infodemic’ as one of the ten global threats to global public health. Disinformation around COVID-19 vaccines has rapidly advanced the loss of public trust and confidence in immunization. Increasingly more vaccine adopters have become vaccine-hesitant now. Building trust and demand in immunization services and counteracting the rapid spread of misinformation on vaccine safety have become more critical than ever to increasing overall vaccination coverage and stopping the declining confidence in all vaccines.
This workstream is committed to helping countries improve their vaccination coverage rates by working with local partners, including ministries of health by providing innovative behavior-oriented tools, capacity building and social listening initiatives.
This workstream aims to address misinformation and strengthen digital engagement. It brings together various global organisations and institutions, experts, practitioners, academia and civil society organisations to develop and share effective tools and approaches.
The primary objective of this workstream is to build capacity to mitigate potential disruptions to demand for vaccines stemming from misinformation and information gaps by providing thought leadership and technical support.
The goals of this workstream are to:
A compilation of tools is available across the partners. These tools look at establishing social listening systems and dashboards at the country level to other specific capacity-building tools for social analysts/infodemic managers at the country level. For example, the WHO supported Infodemic Managers training, a comprehensive training covering core capacities that an infodemic manager needs. Some of the tools currently available include: